Horst Wanschura Store
A new build in the heart of Stuttgart that reimagines retail. Across 230 square metres of floor space, a multibrand store was created whose design consistently navigates between reduction and presence.
The spatial concept follows a clear, rectilinear formal language. The materiality is deliberately differentiated: smoothly plastered walls in the front area contrast with a full-surface textured plaster finish in the rear — there, the structured surface runs consistently across both walls and ceiling, lending the space a tangible depth and haptic quality. A polished screed floor connects both zones into a coherent whole.
The defining element is the brushed stainless steel columns, which articulate the space as architectural sculptures while simultaneously serving as multifunctional display elements — with wrap-around glass shelves that present products in an almost floating manner. The furniture concept follows the same rectilinear logic: slender steel clothing rails allow for flexible floor layouts, while a solid black cash desk acts as a grounding counterpoint.
A bold red built-in unit provides the single — and all the more striking — colour accent in the room. It functions as a self-contained brand module with integrated shelving and cabinet system, creating a clearly defined zone within the open floor plan — a principle that makes the multibrand concept spatially tangible.
The result is a store that puts the merchandise centre stage, without ever fading into the background.
A new build in the heart of Stuttgart that reimagines retail. Across 230 square metres of floor space, a multibrand store was created whose design consistently navigates between reduction and presence.
The spatial concept follows a clear, rectilinear formal language. The materiality is deliberately differentiated: smoothly plastered walls in the front area contrast with a full-surface textured plaster finish in the rear — there, the structured surface runs consistently across both walls and ceiling, lending the space a tangible depth and haptic quality. A polished screed floor connects both zones into a coherent whole.
The defining element is the brushed stainless steel columns, which articulate the space as architectural sculptures while simultaneously serving as multifunctional display elements — with wrap-around glass shelves that present products in an almost floating manner. The furniture concept follows the same rectilinear logic: slender steel clothing rails allow for flexible floor layouts, while a solid black cash desk acts as a grounding counterpoint.
A bold red built-in unit provides the single — and all the more striking — colour accent in the room. It functions as a self-contained brand module with integrated shelving and cabinet system, creating a clearly defined zone within the open floor plan — a principle that makes the multibrand concept spatially tangible.
The result is a store that puts the merchandise centre stage, without ever fading into the background.
A new build in the heart of Stuttgart that reimagines retail. Across 230 square metres of floor space, a multibrand store was created whose design consistently navigates between reduction and presence.
The spatial concept follows a clear, rectilinear formal language. The materiality is deliberately differentiated: smoothly plastered walls in the front area contrast with a full-surface textured plaster finish in the rear — there, the structured surface runs consistently across both walls and ceiling, lending the space a tangible depth and haptic quality. A polished screed floor connects both zones into a coherent whole.
The defining element is the brushed stainless steel columns, which articulate the space as architectural sculptures while simultaneously serving as multifunctional display elements — with wrap-around glass shelves that present products in an almost floating manner. The furniture concept follows the same rectilinear logic: slender steel clothing rails allow for flexible floor layouts, while a solid black cash desk acts as a grounding counterpoint.
A bold red built-in unit provides the single — and all the more striking — colour accent in the room. It functions as a self-contained brand module with integrated shelving and cabinet system, creating a clearly defined zone within the open floor plan — a principle that makes the multibrand concept spatially tangible.
The result is a store that puts the merchandise centre stage, without ever fading into the background.
Stuttgart, 2026